Deciphering Individuals’ Preference for User Generated Content: An Empirical Test of the Impact of Personality on Users’ Processing of Online Review Information
نویسندگان
چکیده
The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users’ trust in a website can be undermined by the irreconcilable dissonance between both forms of review information and their personality preferences. Consequently, it is important for websites to personalize the provision of numerical rating and opinionated review in order to convey trustworthiness to users through online consumer review. To empirically validate our research mode, we conducted a field study on a custom developed online review website with a sample of 170 college students. Results suggest that dissonance between numerical rating and opinionated review, as well as individuals’ preferences for selfreference and content relevance when processing online review information moderate the positive relationship between online consumer review and trust.
منابع مشابه
A social recommender system based on matrix factorization considering dynamics of user preferences
With the expansion of social networks, the use of recommender systems in these networks has attracted considerable attention. Recommender systems have become an important tool for alleviating the information that overload problem of users by providing personalized recommendations to a user who might like based on past preferences or observed behavior about one or various items. In these systems...
متن کاملA Linguistic Analysis of the Online Debate on Vaccines and Use of Fora as Information Stations and Confirmation Niche
This study looks at the communication between users concerning health risks, with the aim of exploring their use of fora and assessing whether participants establish a niche with like-minded users during these exchanges. By integrating a corpus linguistic approach with content analysis and multiple studies on computer mediated health discourse, this study analyses the intense attention paid to ...
متن کاملروش ردیابی چشم در تعامل انسان رایانه، بررسی فرایند تعامل برپایه داده های حرکات چشم
Nowadays most of the day today services we receive are based upon computer systems. Services such as information searching or online shopping are considered among the most frequent online information systems' services. Users assess and process the information they receive from information systems. The theory of mind information processing asserts that humans process and analyze the information ...
متن کاملکاربر و کاربردپذیری سیستم های اطلاعاتی: مطالعه مروری
Introduction: Informational system couldn’t be efficient enough as much as their penetration to the large part of the health system. Most of this inefficiency is due to Applicability problems with these systems. Given the importance of this issue, the aim of this study is to investigate the concept of Applicability, its relationship with users and ways to improve it. Information sources or dat...
متن کاملBiometric Authentication of Fingerprint for Banking Users, Using Stream Cipher Algorithm
Providing banking services, especially online banking and electronic payment systems, has always been associated with high concerns about security risks. In this paper, customer authentication for their transactions in electronic banking has been discussed, and a more appropriate way of using biometric fingerprint data, as well as encrypting those data in a different way, has been suggest...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2015